Most operators do one part of the journey: they make things, or they advise. YiQi was built to hold the whole path together: to think strategically, act locally, and protect value all the way from first idea to finished product.
YiQi comes out of beQ Entertainment, with roots in European animation, advertising and high-end production. We are executive producers who chose to be on the ground in Guangdong, not a contact passed along a chain. We create our own IP, like the series Jack The Red, and we hold every project to the standard we hold our own.
Same goal, same risk, same standard for the finished work. We win when your property wins, not before.
Creative direction shaped in one world, production muscle from another, held together by people fluent in both.
We make our own characters and stories, so we know exactly what is at stake when we look after yours.
Executes a brief efficiently, but carries no responsibility for strategy, protection, or whether the property travels well.
Capable, but blind to valueShapes the thinking and the deck, but doesn't stand on the factory floor when the sample drifts from the approval.
Strategic, but hands-offA structure that thinks like a partner and operates like an office on the ground, accountable from first concept to final shipment.
Strategy and execution, togetherCreative, industrial and cultural value almost never sit inside the same partner. Holding all three is what lets us protect the work end to end.
We create original IP and strengthen the internal coherence of a property so it scales across animation, brand, collectibles and licensing, without losing what makes it work.
An outsourced production office in Guangdong, controlling the process from factory selection and prototyping to quality supervision and export handling.
Where relationships, timing and local context matter as much as technical execution, reducing misunderstanding and protecting trust on both sides.
Value is won or lost in the steps between concept and shipment. We stay present at each one: feasibility, tooling, prototyping, in-line checks, pre-shipment, rather than appearing only at the end.
You see what the factory charges and what YiQi charges for supervision and management. We don't create value by hiding margins inside inflated material costs.
Molds, files, specifications and golden samples stay accounted for and monitored, guarding against leakage, unauthorized overruns and the quiet erosion of a property's value.
Misunderstanding is a production risk like any other. We translate intent, manage expectations and hold relationships steady so the work isn't derailed by avoidable friction.
For clients who need more than a supplier and more than a consultant, YiQi offers something rarer: a structure that can think strategically, act locally, and protect value across the whole path from first idea to finished product.