Services · What YiQi does in practice
IP, production and brand, under one roof.
YiQi is not just a factory or a trading agency. We create original IP and animation, we run a controlled art toy and collectible production path in China, and we build full brand identities, with European creative direction and on-the-ground execution.
A · IP & content production
We create the IP, not only the product.
As executive producers within beQ Entertainment, we originate and develop original properties and bring them to screen, with European creative direction and Chinese production capacity.
Original IP creation & development
Concept, characters, world-building and narrative for properties built to scale across animation, licensing and product. We shape an idea into an IP that can travel.
ConceptCharactersWorld-building
Animation & cartoon production
From script and design to finished episodes. Our own series
Jack The Red, co-produced with China's Mapple Toon, is produced this way: European storytelling, executed on the ground.
SeriesEpisodesCo-production
Advertising & branded content
Commercials, promos and branded stories produced end to end, applying the same creative and production discipline to a brand's own message.
CommercialsPromoContent
Licensing & cross-media development
Extending a property into new formats, audiences and markets, keeping the world coherent as it grows from screen to shelf.
LicensingExtensionMarkets
B · Art Toy & collectible production
The production discipline we are known for.
A managed, monitored path from the first feasibility study to the final pre-shipment inspection, so a property reaches the market exactly as approved.
Curated factory matchmaking
We identify the right manufacturing partner for the specific product logic, material, quality level, and scale required. Plush, PVC, electronics, blind boxes and premium collectibles all demand different competencies; choosing correctly at the start changes the entire project trajectory.
PlushPVCElectronicsBlind boxPremium
Tooling & IP custody
We help protect molds, design files, specifications and production assets, reducing the risk of unauthorized copies, misuse, or non-approved runs. Your tooling stays accounted for and monitored, not exposed.
Mold protectionFile custodyAnti-overrun
Prototyping & engineering
We guide the transition from 2D or 3D design into a manufacturable product, including the creation and approval of the golden sample that becomes the reference point for the full production run.
2D → 3DEngineeringGolden sample
On-site quality control
We supervise production in person, including in-line checks and pre-shipment inspections. Local presence is essential to prevent quality drift and to solve issues before they become expensive problems.
In-line checksPre-shipmentOn the ground
Compliance & lab coordination
We coordinate testing with certified third-party labs in China, helping ensure products meet the standards required by destination markets, before they ship, not after.
3rd-party labsMarket standardsCertification
Export & logistics oversight
With official import and export capability, we handle follow-up, logistics oversight and export support, keeping the path from finished goods to your market clear and controlled.
Import / exportLogisticsFollow-up
